Tobin KnightHelp People Have Success

Jerry Rice touched the ball and thought one word

Ask what made Jerry Rice different and people say hands, or speed. It was neither — it was the one word already in his head.

197 touchdowns. The most dominant receiver the game has seen. Ask what made Jerry Rice different and people say hands, or speed. It was neither.

Every single time Jerry Rice touched a football, one word was already in his head: touchdown. Not “catch it.” Not “get the first down.” He had decided where he was going before the ball arrived.

Add to that the practices nobody watched and the tape he studied when he could have rested — and you have the whole formula. Direct your thoughts on purpose, then outwork the room.

Most people do neither. They let their thoughts wander wherever the day takes them, and they work exactly as hard as they are required to. Then they wonder why the results look ordinary.

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I coach on a sliding scale — and if you are not happy with the results, you do not pay me.

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